There are many threads to the Brexit stratagem but two which are intimately entwined are the notions of an โeliteโ and of โexpertsโ. Both groups were criticised and laughed at by the Brexit camp; some Remain campaigners were dismissed for being elitist and therefore opposed to the populist insurgency and ignorant of the reasons for it; similarly, warnings about the potential effects of a Brexit were labelled as the biased opinions of experts and billed as โProject Fearโ.
This left the field open for the disgraceful โVote Leaveโ and UKIP campaigns to use unfounded statements, post-truths, false-news, lies and propaganda as slogans. Such as the now infamous and disowned โยฃ350 millionโ, the wild assertion that โTurkey will join the EU soonโ and that a European Defence Force (EDF) would absorb and obliterate our national Armed Forces. The barrage of invective directed against the EU was reinforced by other slogans such as โWe want our borders backโ and โTake back controlโ, cleverly pitched to persuade the populist voter they were doing something positive, another gross misrepresentation of the effects a Brexit majority would have. The โeliteโ and โexpertโ myths were swallowed by both camps; those that believed they would be revolting against the elite and the experts; and those politicians who believed they were trying to protect the interests of the disadvantaged and being frustrated in that effort.
Tit for tat
This slickly executed twisting of public perception worked very effectively. It allowed Leave campaigners to dismiss sincerely issued warnings of the effect on the money markets with the โProject Fearโ tag. I heard Michael Heseltine levelling the same โProject Fearโ accusation at the Leave camp over claims made about the entry of Turkey into the EU but it was too late; it had become a game of tit-for-tat and the Leave camp had made the first and most important score. It allowed Leave campaigners to pour scorn on the concerns expressed by Mark Carney, Christine Lagarde, the Office for Budget Responsibility and many other experts and esteemed institutions. By this stage, the Leave campaign was effectively repeating their simple hypnotic propaganda mantras, speaking to the โpopulistโ voter who were no longer listening to rational argument. When David Beckham and Jeremy Clarkson expressed their commitment to the Remain campaign, it was way too late to change minds that were by now indoctrinated and prejudiced.
Anti-Brexit Halloween costume courtesy of The Young European Movement UK
The anti-elitist, anti-expert argument had become the stock-in-trade Leave camp response to counter any rational argument by a Remain supporter. On the difficulties of renegotiating trade deals the Leaver campโs retort was โWeโll sort that out and we can get a better deal โฆ once weโve voted to leaveโ. On the value of our trade with Europe โTheyโll be begging us to do business, once weโve voted to leaveโ. On the difficulties of controlling mass migration โWeโll take back control of our borders, once weโve left the EUโ. The notion foremost in many Leaver supportersโ minds was that the grass-roots vote was going to change the way the UK was run and put the political elite in their rightful place; they would be taking instructions from the popular voter and not ignoring them and their political and economic needs. Many of those who took this position were intelligent people who had attempted to assess the complex facts. Many took a simpler approach based on their main reservation selected from a range affecting them personally, usually in their pocket. Some had reservations about immigration although this was a factor blown out of proportion by the Leave campaign. There was no arguing against it, โLeaveโ voters considered that immigration would undermine the UKโs economy and its racial purity; and the popular vote was going to change all that. So many other arguments, each one countered by the notion that it was made by a member of the elite or by an expert.
Constructive and destructive
How can we summarise this peculiar campaign strategy? Well Abraham Lincoln did not get it quite right. He famously said words to the effect that โYou can fool some of the people all of the time and you can fool all of the people some of the time but you canโt fool all of the people all of the time.โ For completeness, I would have to add โAbraham, if you can fool enough people once, youโve got the job doneโ. The Brexit stratagem on this occasion used populism, elitism and expertise as its spanners in the democratic works. Whatever tools that come to hand can be used in a similar way to pervert the electorate from a responsible choice. The popular voter was strongly urged to get out and vote and this message was not extended so forcefully to Remain voters. We know the result. Not just the marginal majority for Brexit; that is almost incidental. No, it is the deep and lasting division that has infected this โgreen and pleasant landโ. For this gift, we can thank the Eurosceptics who treated the EU as a cup half empty to be drained and then smashed rather than as the most constructive post-war political project the world has seen; one to be supported and developed, not vilified and destroyed.
(N.B. The Brexit stratagem was also applied in the US election BIG LEAGUE with both the โelitistโ and โexpertโ cards played publicly. โDrain the swampโ and โLock her upโ were both despicable slogans employed to unashamedly whip the crowds into a frenzy. Not those people described by Hillary Clinton with the ill-advised and erroneous tag as the โbasket of deplorablesโ. These were for the most part ordinary people and few of them were in the category โdisadvantagedโ.)
There is something very unhealthy about this all. Rather than a ‘survival of the fittest’ strategy in which the UK comes out of Brexit (if it goes through, of course) badly damaged, it becomes something along the lines of the ‘self-immolation of the incompetent’. That is evident in advance because of the hands over ears approach ‘I can’t hear you, I can’t hear you…’ that has displaced healthy debate. Dismiss ‘experts’ and the ‘elite’, but when in doubt ask somebody who knows, but if you don’t like the answer then deny it. It is like a competition or race where the clear winner is so fast that they come back to being immediately behind the losers, so that they react by saying they will not stand aside which means that that person has not won. In fact one of the most disturbing things is that much of it is not what one would expect from ‘grown ups’ yet tell any of them they are childish… No, let’s not go there.
Thanks for your comment. It summarises the frustration that debating between Europhiles and Europhobes delivers. I fear the major part of the refusal to listen to reason rests with the latter faction. Contrary to the saying they see, hear and speak only evil of the EU while appearing insensible to any good. This alone gives the lie to their position as, when asked, they offer scant praise of any aspect of the EU.
I would add one phrase to my article. ‘The EU is to be treasured.’